First of all Best wished for 2021 for every one, and that this crazy world may get back to normal soon. With the world going crazy I see a big change in Consumer Behaviour and how companies need to act upon this. No more shopping in the streets, working from home, online transition has been expedited by the lock-downs and people get used to it quite rapidly.

As organization this requires massive adoption and change to stay connected to your customer. Basically this means you need to gather and collect even more information of them, enhance your existing date with behavioral data and have targetted messaging to the customer.

When visiting a site that does not give me suggestions based upon my google searches it is a disappointment and makes my buying process more cumbersome. Which is why organizations need to invest more in Marketing Technology to be able to create this Customer Intimism. During 2021, I will be looking for disruptive players in the market that can really make a difference in 2021. Stay tuned.